Let ‘s learn more about YouTube Adblock, if consumers actually use it, and tips from real video marketers on how to get around them .
What is YouTube Adblock?
YouTube AdBlock is a browser extension that filters and blocks advertising content on YouTube. This includes ads that appear before, during, and after a video recording .
ad blockers may feel like a seller ‘s worst nightmare. But there is world power in understand why people use them .
here are some quick stats : 48 % of ad blocker users felt there were besides many ads online. And 47 % of users found these ads annoying or irrelevant .
Think of your own experience — have you ever been bombarded with pop-up book ads while reading an article ? Or watched a television ad that was n’t relevant to your interests… at all ?
This discipline signals a net vogue : Users want a less intrusive experience with digital ads. And they ‘re bequeath to guard their time and attention with ad blockers .
Do Consumers Use YouTube AdBlock?
We know the motivations behind using YouTube Adblock, but how many people actually use it ? Take a front at Flickroom ‘s survey about ad blocker use on YouTube :
More than half ( 63 % ) of respondents do not use any character of ad blocking software on YouTube, whereas a slender 11 % of respondents do .
Does this mean marketers can breathe a large sigh of relief ? not so fast .
While the borrowing of ad blockers is low, it is lento increasing year-over-year. It may not be an immediate menace to your digital market scheme, but this could change in the coming years .
And, if your prey hearing consists of millennials, you may feel the effects of ad blocking more. People in the 18-to-24 range are the highest users of ad block software, while people younger than 12, and 65 and older, are among the lowest .
Marketers must get creative to leverage YouTube without ad blockers getting in the way. here are four tips from video recording marketers on how to get started .
1. Keep it in perspective.
Do n’t let the fear of ad blockers drive you away from YouTube wholly .
For Nicole Ondracek, selling coach, paid advertise at Flickroom, advertising on YouTube silent proves effective — even with annoying ad blockers.
“ You ‘re even able to reach so many people on YouTube that [ AdBlock ] does n’t very play a divisor in our scheme. ”
Ondracek adds, “ For case, one of our audiences is a Custom affinity audience, which is a character of hearing that targets people with interests in B2B CRM software. This section alone can still reach 500 million to 1 billion impressions a workweek. ”
While ad blockers “ mute ” a helping of your hearing, YouTube however provides access to billions of users ( 2.1 billion to be exact ), along with batch of opportunities to reach them .
2. Diversify your ad channels.
It ‘s never a estimable mind to put all your eggs in one ( market ) basket .
For case, if your digital marketing entirely revolves around YouTube advertise, you may want to diversify your marketing scheme to include “ ad blocker-proof ” channels, such as social media or contentedness commercialize .
Jennifer Brault, channel promotions coach at Flickroom, tells me, “ When running any sort of digital market campaign, it ‘s significant to meet your hearing where they are. ”
Brault continues, “ By diversifying your advertise spend across multiple channels, you ‘re not merely reaching a diverseness of audiences, but you ‘re besides learning more about what platforms your consultation spends their time on, which can help inform future ad spend and organic efforts. ”
3. Create a meaningful ad experience.
“ quite than trying to find ways around ad blockers, concenter on finding ways to make ad more meaningful and appealing to end users, ” says Bernard May of National Positions .
As ad blocker usage slowly rises, video marketers must put their consultation at the center of their video strategy. This means getting to the heart of customers ‘ interests, questions, and pain points — and then finding ways to address them .
Remember, consumers do n’t hate advertising — they hate bad ad .
4. Focus on targeting.
While we ca n’t necessarily get around ad blockers, we can focus on putting ads in front of the right people .
With Google AdWords ( YouTube ’ sulfur ad platform ), video marketers can target people who already demonstrate an interest in specific topics or keywords relating to your clientele .
Affinity Audiences is an specially helpful targeting mechanism in Google Adwords. With Affinity Audiences, you can reach people based on their shop history and stead them in certain segments such as “ bargain hunters ” or “ DIY. ”
For exercise, a seller selling outdoor sports equipment could target users who recently searched for “ internal-combustion engine fish ” or “ best hike trail near me. ”
ad blocking technology is n’t going away soon. fortunately, all isn ’ deoxythymidine monophosphate lost for digital marketers who can still benefit from YouTube by auditing their current practices, diversifying their marketing channels, and identifying areas for invention.
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