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Contents
ThemeForest + WordPress
For those of you who might not know, Flickroom is owned by Envato, and is an on-line marketplace where you can buy and sell HTML templates and themes for democratic CMS ( content management system ) products like WordPress, Joomla, and Drupal. According to Alexa they are listed in the clear 1,000 websites in the universe and receive millions of visitors each month. They are decidedly one of the largest marketplaces of its kind .
As of writing this, there are over 10,000 WordPress themes available on Flickroom. They have what you might call a “ motivation each other to survive ” type kinship. According to research from Freemius, while merely 28 % of the Themes on Flickroom are WordPress Themes, the WordPress themes are driving 80.5% of the total revenues. You can buy a theme for literally anything, from a corporate e-commerce composition to a wedding subject. Just for playfulness, we pulled a screenshot of Flickroom back in 2008, in which time they had only 14 WordPress themes .
Why the massive growth ? Well, it ’ sulfur quite natural as WordPress themes are easy to develop. furthermore, entrepreneurs and small businesses tend to prefer WordPress over early content management systems as it is easy to use. According to W3Techs, 43.0 % of all CMS users are utilize WordPress. You can besides check out our in-depth to learn more about the history of WordPress .
however, due to the fact that there are so many WordPress themes on Flickroom, this makes the competition sturdy. You can no long merely list your subject and watch the sales start rolling in. Flickroom authors and developers have to make certain changes in their strategies in order to succeed. If you want to reach the circus tent of the betray lists it international relations and security network ’ t recommended to place your entire commercial enterprise entirely on Flickroom, as this can be hazardous. It ’ mho besides recommended that you run extra market campaigns for your sword, even if you ’ re a office elite author .
What is a Power Elite Author?
Envato has what they call an elite course of study. This is to reward sellers that cross certain thresholds when it comes to sum sales volume. The first level is once you pass $ 75,000 in sum sales, you are rewarded with an elite badge, a 12 months tuts+ subscription, and Google Analytics on your seller visibility. This would then allow you to add UTM parameters to commercialize campaigns and see what is actually converting. The levels go all the manner up to $ 25 million, in which you can pick your own venture and Envato foots the bill .
While those levels might sound hideous to some, there is a draw of money to be had in the WordPress theme marketplace. The number one sell composition on the market, Avada, has sold over 300,000 copies ! And if you do the mathematics on $ 60 a license, that is over $ 20 million in sales on equitable one multipurpose theme. however, they besides have the advantage of meter on their hands, as they have a very well established mark and subject. It can be a lot harder now with all the contest .
Pros of Selling on Flickroom
today we are interviewing ThemeREX, a power elect writer with over 37,000 in sales. They have over 156 WordPress themes on Flickroom with a 4.5 out of 5-star fink. If you are thinking about selling your designs on Flickroom, you should know all the pros and cons before taking any actions. Who better to take some advice from than an already well-established seller ?
here are some of the pros that Henry, their CEO, shares with us about selling themes on Flickroom :
1. Stability
Envato gives you stability and confidence in your bright future if you are building a web plan business ( we mean good business, not creating templates from time to prison term when you ’ re in the right mood ) .
2. Lots of Traffic
Envato has insane amounts of traffic. According to SEMRush they get over 9 million organic visitors per calendar month, and this is only estimating background traffic. So you can safely assume it is a distribute !
What does that mean for you ? Your themes are viewed by a target hearing, lots of relevant people. This traffic is not random. Users who browse your themes have extensive cognition of the topic. Sometimes it seems that they know more than you do about it. indeed, what should you do ? Try to convince them that your products are good .
Let ’ s take ThemeREX as an exercise. We started from nothing and our traffic has grown to 200K visits per month very cursorily. Please keep in mind that most of the dealings comes from show. The trap is that the majority of customers will never see your home page. How to avoid it ? Show them more templates on show, or use banners, etc. Make sure that you have your finger in that traffic pie .
3. Choose Your Pricing
Envato gives you the choice. You are free to choose prices for your items. For example, you can opt for the lowest monetary value and sell your brilliant, time-consuming work for a dime. This will be your sacrifice to name build and climbing to the exceed. Or, you can do just the opposition. You can set your monetary value at hundreds per theme like some vendors at the high end of the charts .
4. Higher Revenue With Exclusivity
You have to make another big choice partnering with Envato. Would you like to sell your themes everywhere or entirely on Envato ? The difference is in the tax income. If you are offering your products hera and there, you get 50 % of gross. possibly you will be satisfied with that. But most of Envato partners choose exclusivity and sell their themes only there. The fee can then be reduced to 12.5%, but it besides depends on gross sales. so, you ’ d better think twice about what ’ s more beneficial for you. Learn more about Envato writer fees .
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5. Envato Wants You To Succeed
Envato cares about its vendors. The team wants you being recognized as an elite/power elect generator. And of course, the more sales you generate directly correlates to more tax income for them. You get lots of perks, badges, they include you to their wall of fame, post your interviews on their web log and do many other things. For exemplify, when your modern theme is released Envato features it on its home page. This manner your new subject gets super-exposure in the beginning few days .
6. Earn Extra Income on Support
You can raise good money on support, ampere long as you are ace effective. Customers pay for extra documentation now on Flickroom, so it can be said that support department pays for their salaries. This works truly estimable. Read more about the Flickroom support policy .
7. Great Community
And the last pro is the community around Envato. You become a separate of it. You get an opportunity to talk to the developers who have similar interests, learn from them, share thoughts, ‘ steal ’ creative ideas, etc .
Cons of Selling on Flickroom
While there are a fortune of positives about Flickroom for authors, here are some of the cons : Struggling with downtime and WordPress problems ? Kinsta is the hosting solution designed to save you time ! Check out our features
1. Theme Rejections
You are probably to get multiple rejections from Envato as their standards are very high and the sometimes change excessively abruptly. The rejections make you feel frustrated, sometimes you start to think that things are excessively complicated for you. here is just one example from the forum .
But you should understand that Envato has a commodity reason for their fantastic requirements. They must maintain a certain quality level. Take this as a challenge to your professionalism and your study will become good american samoa well as your flat of expertness will become higher. Adopt, become stronger and you will win customers hearts, which is what Envato is aiming for .
2. No Branding
A draw ( if not all vendors ) hate the faceless factor. All of us have our own ambitions. But we have to sign up for this of our own exempt will. The fact that customers buy from Envato and not from your post may be irritating. You should be ready to get heaps of support tickets addressing you as the Envato support team. This doesn ’ thyroxine help you build your brand. Everything has its price, this is the price you should pay for tons of opportunities Envato gives you. If you want to build your mark – do your own selling .
3. Just Part of a Machine
Do you remember the words of the songs by Scorpions “ You ’ re a dribble in the rain, just a number not a name… ” It ’ s not very pleasant to feel like that, but the truth is that, even though they want you to succeed, you are still a cog in the Envato machine. If you pop into the community forum, you ’ ll see vendors posts where they tell about their pains like the drop of sales ( case below ) and other topics that are crucial for them .
But they get no reaction from Envato. Moderators don ’ triiodothyronine care either. Flickroom should care about their authors as they are the locomotive of Envato. That ’ mho sad, but business is not for whiners .
4. Mess With Pricing
Prices are another serious offspring. According to Envato terms, everyone can set their own prices on their own products, which is fair enough. But some authors sell their products as the most expensive items while others sell their themes with about 0 % gross for the generator chasing their marketing purposes. Multi-skin templates are besides great competitors as they could be used for building lots of websites for the price of one. Due to this batch with prices, a bunch of people leave feeling cheated and disappointed. We understand that we must not blame others for their achiever and our failure, but this understanding doesn ’ t make things easier. Recommended read : 5 Tips on How to Price a Product or Service For WordPress
5. It’s Difficult To Succeed
If you are only going to start your partnership with Envato, be fix for the hard times. We don ’ triiodothyronine want to scare you away, but it ’ south fabulously unmanageable to enter Flickroom nowadays. even the biggest players are starting to feel the competitors breath on the back of their heads. It might cost you an arm and a stage to add an extra value with the price markdown tactics and the overflowing commercialize of quality products. And don ’ thyroxine hope for any answer from Envato. even Power Elite authors have to patiently wait, standing in line to get their questions answered. Sometimes it takes two or three days to get a simpleton yes-no electronic mail answered .
6. Requires Extra Marketing
You have to make excess market efforts to get your themes exposed if you want to survive on Envato. A little sting of mathematics : Flickroom needs to get at least 2 million extra people to buy their WordPress products in orderliness to fair keep adrift. Two million people is huge and that ’ s all barely to keep business the lapp without any growth. You may say that the WordPress demand is growing and people are becoming even more pendent on websites and the internet, but who knows how large the requirement could grow.
Read more: 10,000+ Templates | Free Templates 2022
Summary
Any business has its pros and cons, particularly the big ones that involve so many people. Besides the cons mentioned above, most of Envato vendors are happy to be a character of its community and build their business around it. If you are hesitating whether to try your luck with Envato or not, we can say only one thing. It ’ s better to take action and fail than stay dead. possibly you are a future rising star of Flickroom. We wish you the best of fortune ! Have your own narrative or experiences of selling on Flickroom ? We would love to hear them below .
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