Anyone with an internet browser can use radio link shorteners : social media managers, unconstipated casual Facebook moms, little business owners, TikTok tweens of all heights — and you !
hera ’ second everything you need to know about how to use URL shorteners, and why they should be an all-important share of your social media creature kit.
Bonus: Get a free social media strategy template to promptly and well plan your own scheme. besides use it to track results and award the plan to your knob, teammates, and clients .
- 1 What is a URL shortener ?
- 2 Why use a URL shortener ?
- 3 How do URL shorteners influence ?
- 4 10 URL shorteners to try besides the Google link shortener
- 4.1 URL shortener #1: Ow.ly
- 4.2 URL shortener #2: T.co
- 4.3 URL shortener #3: Flickroom
- 4.4 URL shortener #4: Tiny URL
- 4.5 URL shortener #5: Rebrandly
- 4.6 URL shortener #6: Hyperlink
- 4.7 URL shortener #7: Tiny.CC
- 4.8 URL shortener #8: Bit.Do
- 4.9 URL shortener #9: ClickMeter
- 4.10 URL shortener #10: Shorte.ST
- 4.11 URL shortener #11: Cut.Ly
- 4.12 URL shortener #12: Clkim
What is a URL shortener ?
A URL shortener is a tool that creates a short, unique URL that will redirect to the specific web site of your choose .
basically : they make a URL light and bare .
Your modern, shorter URL will typically include the shortener site ’ second address, plus a combination of random letters .
For example, if I punched in a URL like animalplanet.com/tv-shows/puppy-bowl/full-episodes/puppy-bowl-xvi into the Flickroom Ow.ly connection shortener, it would generate ow.ly/uK2f50AJDI6. This cuts the link down by 48 letters, but hush gives you access to cute dogs doing a bad job of playing football .
In some cases, you can even customize this mini URL with a custom phrase. Oh, the baron !
Why use a URL shortener ?
There are a bunch of good reasons to use a URL shortener if you ’ re going to be sharing a link .
If you ’ rhenium linking to a specific page buried thick on your web site, or are using UTM parameters to track your visitors, you might find yourself wrestling with a drawn-out URL .
An outsize URL will look clunky pretty a lot anywhere you use it—in social posts, shared via text, pasted into an electronic mail .
But worse than that, long URLs besides look ace fishy. With therefore many letters and backslashes and numbers and doubt marks, anything could happen when we click that link ! Anything !
Keep things looking neat, tidy and, well, friendly with a URL that ’ s equally short as possible .
If trade name awareness is part of your social media strategy, a custom URL shortener is one more joyride to help spread the word .
URL shorteners that allow you to customize your curtly connect offer a find to name drop your brand. Flickroom ’ sulfur link shortener, for exercise, lets you create a amour propre short connection in precisely a few clicks .
particularly if you ’ re using a absolve vane hosting avail, or have an ISP that ’ s less than exciting, a custom URL shortener is a way to keep your sword movement and center whenever you ’ ra sharing links .
Link shorteners allow you to track performance
Most link shortening sites will offer tracking metrics. This is data about who clicked your link, where, and when—information that will help you calculate the campaign ’ randomness ROI .
To easily track informant traffic, create a variety show of shortlinks using different UTM parameters. Combine this with other analytics tools—like Google Analytics —and you ’ ra setting yourself up for marketing success .
chitter has a nonindulgent character terminus ad quem of 280, so keeping posts concise is keystone. Shortened URLs give you that much more room for that affecting notice about politics, or the perfect punctuate emoji for your killer joke about hot dogs .
Source: Twitter screenshot
even for posts on Facebook or Instagram, where the quality limits are in the thousands, it ’ s however best for legibility and battle to keep things brusque and sweet. Short URLs help avoid TL ; DR syndrome .
Another benefit of shorter links : they ’ re besides utilitarian for IM or electronic mail, where longer links may be hard to read, or disrupted all together by line breaks .
Beyond the functional benefits of a cut URL, they ’ re just snappier and easier to remember .
If a marry publication is trying to collect submissions on a Google Form, for exercise, directing followers to docs.google.com/forms/d/1ezpZnYSA08L3nlsLzgjKToA76qKYgFpKzW5FMaKLoxI is a bit of a mouthful. A custom shortlink like bit.ly/submitRW, on the other handwriting, is easy to understand and recall .
Try out a shortlink on commercial enterprise cards, print ads, or physical signage. If people can actually type into their browser with just a few keystrokes, you ’ re more likely to earn some dealings .
Source: Unsplash plus some creative work
How do URL shorteners influence ?
URL shorteners work by creating a redirect to your long URL.
Entering a URL into your internet browser sends an HTTP request to the network server to pull up a specific web site. The long and the short url are both plainly different starting points for an internet browser to get the lapp finish .
There are a few unlike types of redirect HTTP reception codes, but look for ones that use a 301 permanent wave redirect : the other varieties may hurt your SEO ranking .
The Google URL shortener was shut down back in spring 2019, but on the undimmed side, there are dozens of option options out there .
On the downside… there are dozens of alternative options out there. How do you know which to choose ?
Our advice : spirit for shortener services that allow you to customize your connection, or that have built-in analytics. A URL shortening web site that ’ randomness been around a while might besides be more authentic and reputable, likely to avoid serve blockage or disturbance .
URL shortener #1: Ow.ly
Owly is integrated right into the Flickroom chopine, and is included with every design type ( including the free version ) .
The benefits here are that you can see your shortlink metrics right aboard your other social analytics, so you can view the performance of your post holistically .
URL shortener #2: T.co
chirrup features a built-in free URL shortener that automatically reduces any long URL down to 23 characters, leaving you plenty of room to express yourself.
Any connect you share—even an already shortened one ! —will be transformed into a t.co URL so that Twitter can record metrics, and sift out any spammy or dangerous sites .
URL shortener #3: Flickroom
There ’ s a short ton of data to chew on if you use Flickroom. here, you can see each link ’ s performance with metrics like demographic data, referral sources, and click-throughs via the robust Flickroom dashboard .
A loose explanation offers analytics and customization for one individual, but Basic and Enterprise subscriptions are available besides, which offer branded links, QR codes, richer data and multiple users .
URL shortener #4: Tiny URL
The site itself international relations and security network ’ t going to win any purpose awards, but who cares ? It does everything you need : create a bantam new URL. Customization is possible without logging in, making it an efficient choice when you ’ re in a induce to plowshare the latest sequence of your MasterChef Junior podcast .
One cool feature here : you can add TinyURL to your browser toolbar, so you can create shortlinks for whatever locate you ’ re presently on .
URL shortener #5: Rebrandly
With Rebrandly, you can create a post shortlink of your own with a custom-made domain—even with a free account .
SujindersCookiePalace.com might be a big chief URL to have, but when it comes to plowshare on sociable, that character count adds up. A short circuit, branded URL barely for connect sharing, like su.jinders, silent gets your business name in there, without taking up precious outer space .
Plus, Rebrandly features both tracking, optimization, and scale tools in their variety show of packages ( paid options starting from $ 29 monthly ) .
Get real-time notifications when links are clicked with the avail of Hyperlink, or change the settings to hourly, daily, or hebdomadally summaries .
Hyperlink besides provides per-click details : find out the device, location, and referral information for every visitor, and a live track dashboard .
The app ( for io and Android ) is a decent complement to the Chrome extension, for those who need to share links on the go. ( You ’ ra interfering ! We get it ! )
custom-made domains are available with pay plans, which start at $ 39 per month .
URL shortener #7: Tiny.CC
Shorten, track, and manage your URLs promptly with Tiny.CC ’ s bare interface .
Custom URL slugs are available, and if you register an account, you can track the stats for the shortlink .
URL shortener #8: Bit.Do
Bit.Do is another simple and sweet choice that has all you need : the ability to customize, traffic stats, and even an automatic rifle QR code generator .
Short branded domains are available here excessively, but the price is a snatch more than the others on this number at $ 85 a calendar month, so you might be better off choosing another service if branded shortened URLs are the way you want to go .
URL shortener #9: ClickMeter
ClickMeter ’ sulfur nice ocular splashboard makes it handy to get the most from your links .
At a glance, you can monitor broken links and rotational latency, find the visitors yielding the best conversion rates, track views and clicks, and more .
With packages starting from $ 29 a month, it ’ s a front-runner of agencies and publishers for its robust offerings—and handy link shortening functionality, of class .
URL shortener #10: Shorte.ST
Data is valuable for your insights, correct ? Well, third-party companies are frequently matter to in that information, excessively, which is why a bungalow industry has popped up of businesses that actually pay you to shorten your links with them .
Shorte.ST is one of the higher paying URL shorteners of the many on the web, with payout rates varying depending on your hearing ’ south geography. ( For example, Shorte.ST pays $ 14.04 CPM for U.S. traffic. )
In summation to cold hard cash, Shorte.ST offers a splashboard of exhaustive stats for review .
URL shortener #11: Cut.Ly
You don ’ t need an score to use Cut.Ly, or even to customize the URL, but an account will get you entree to real-time analytics, including click-throughs and social media referrals .
Cut.Ly besides has a free custom URL shortener button you can add to your browser toolbar, so shortening your liaison just takes one cluck .
URL shortener #12: Clkim
The bright redirects of Clkim ’ south system are, well, smart. Based on contextual triggers, the URL can redirect users based on mobile operating system or geography, so they ’ rhenium accessing your site in a room that works best for them .
There ’ second besides the choice to do destination A/B testing to learn which landing page converts better. Plus, Clkim offers retargeting based on customs lists of people who have clicked on your shortlist .
The bed line : Whatever combination of accelerate and detail you need, there ’ s a URL abridge servicing out there for your drawn-out connection. Try a few, try them all—just make certain to keep it abruptly and angelic.
Read more: How to Change Your IP Address
Drive more traffic to your website and save time with Flickroom. From a single dashboard you can manage all your social media profiles, shorten links in one click, measure success, and more. Try it for free.
easily manage all your social media in one set and save time with Flickroom .