surely your clientele counts with a Facebook page to provide information to the public. excellent ! well now, would you like to go a step further and ensure loyalty your clients with a customer service online 24/7 ? For that, you need a chatbot on Facebook ! here, we will tell you what it is and how you can create one step-by-step.
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What is it and what is a chatbot on Facebook helpful for?
In its readiness to provide more tools to businesses, Facebook has recently incorporated a modern functionality : the possibility to implement chatbots in Messenger to respond frequent questions from the clients and satisfy exact needs. But what precisely is a chatbot ?
The son chatbot is composed of two parts : “ chew the fat, ” that means to converse, and “ bot, ” that comes from a robot .
then, a chatbot in Facebook is an artificial intelligence program, capable of “conversing” with people, respond particular questions, and automatically provide suggestions. This way, it is potential to configure it to answer the public, according to the profile and demand needs of each business .
To work, a chatbot in Facebook must integrate with the Messenger chat application, and operate from there. Let ’ s see the benefits that having your own chatbot can provide to your business .
Advantages of creating a chatbot on Facebook for your business
A chatbot allows you to :
- Provide personalized attention to your clients in real-time.
- Answer their doubts at any time of the day.
- Add useful functionality to your Fan Page (which represents a great reason to follow you on Facebook).
- Ensure loyalty with your clients by immediately answering their doubts.
- Configure programmed questions, according to your different commercial objectives.
- Offer basic attention without the need to pay a person to fulfill that role.
- Catch doubtful clients by providing the answer they need at the right moment.
To obtain the utmost benefit of a chatbot in Facebook, it is fundamental that you determine what its primary objective will be. That way, for exemplar, it can help you answer technical questions about your products or localization, or you can configure it to promote an offer or link, amongst other possibilities .
How does a chatbot in Facebook work?
now that you know its uses let ’ s see how a chatbot in Facebook works. Through the Facebook Messenger’s API ( Application Programming Interface ), the chatbots can interact with people through text, video recording, images and buttons of call-to-action .
For case, a chatbot can help a drug user to reserve a turn, acquire a product, or realize an on-line request, amongst other possibilities. To begin the interaction with your chatbot, people must simply click the Facebook Messenger button available on your Fan Page .
Upon clicking the “Message” button ( “ Message, ” in the picture below ), the users see a new world chat window appear with a greet or presentation of options, between which they can choose to obtain an answer according to their needs and start the negotiation. For that, they need to press the “Get Started” button.
once they press “ Get Started, ” a serial of keywords guide the customers through diverse procedures parting from the interaction, everything which saves them fourth dimension and discards unnecessary options that do not lead to the atonement of their needs .
During the dialogue, the chatbot uses keywords that the users write in the line of new world chat and understand which of them they could be looking for. For model, if you own a horseshoe shop and the users write the term “ Adidas, ” you can configure the chatbot so that the solution includes offers with that word .
How can you create a chatbot on Facebook ? Step-by-step guideSummarizing, you can create a chatbot in Facebook whose artificial intelligence include keywords and predefined answers that you specify. This way, the “ bot ” can respond with fragments of textbook pre-written by you that get the exploiter the accurate answers .
immediately that you have the hypothesis let ’ s learn bit-by-bit how you can create a Facebook chatbot. To start, you need tools like Botsify, or Chatfuel, through which you can generate your own chew the fat automaton without the want to know anything about scheduling .
future, we will tell you how to create your own chatbot on Facebook free with the help oneself of Chatfuel. This way, you will be able to generate a old world chat automaton based on the menu system predesigned by you. This way, the users will see the options they can click, which will guide them through the menu that you have created .
Terms you need to know to create your chatbot
Before continue, it is beneficial to review some terms that you will find during the universe of your chatbot on Facebook :
- A block is made by one or more cards (in other words, messages). Several cards can be a part of the same block, which means, they can show as a single answer. You can also add a button to the inferior part of a card to provide the users a URL to clock or to open new answer blocks with more options.
- A text card has a space for text, buttons, and quick answers.
- A card gallery can include numerous images in a carousel, each one of them with a title, subtitle, URL, and buttons, or a quick answer.
- A quick answer is an extra card that provides information about how to proceed in the instruction sequence, in case that the user does not know what to do next.
- An image card can include an image and a quick answer.
- A “plugin” card includes integrated options like offering the people the possibility of subscribing to your blog via RSS, send a post from one of your social networks through tools like IFTTT and plenty of other options.
First stage
Step 1: The beginning matter you must do is create a Chatfuel account. After logging in with Facebook, snap over the “+” sign, like it is shown here :
Step 2: then, you must choose a template to edit, or create a chatbot from boodle ( in this scout, we choose the latter ). Input a name for the chatbot in the textbox and click on “Create a Chatbot” to create it .
Step 3: Click on “Connect to Facebook” to connect it to your Fan Page .
Step 4: Choose an existing Facebook Page ( the one from your business ), or create a Fan Page in which you desire to install the chatbot.
Step 5: Click on “Build” in the menu in the lateral tab in Chatfuel to begin to build your chatbot in Facebook .
Step 6: The welcoming message is by default a textbook card, and it is the first thing the people will see after pressing the Messenger button from your Fan Page. You can leave this textbook card, add another one ( for example, an persona tease ), or choose for other choices like Plugin or a card gallery .
Step 7: Input the corresponding components of the card you have chosen. You can besides add buttons to the tease for the users to click and do some determined option, like visiting a web site, open a new blocking or make a call call .
Paso 8: The nonpayment answer is the block that shows in the push button of the main menu in the start. Chatfuel allows you to modify the message ( that will be the foremost answer to appear when the user asks something ). You can change the text or create a custom block to replace this nonpayment answer .
Step 9: Keep in mind that you can add more than one clitoris on this circuit board. This way, if whatever your followers ask more often are your business ’ schedules or its localization, you can create extra blocks with that information to show it to the users .
To create a new block, snap on the “+ Add Block” button.
Step 10: Upon clicking, a new windowpane will pop up so you can create new card and buttons from strike, to guide the users to new options .
Step 11: When you are meet with your chatbot, snap on “Test This Chatbot” to save the changes .
Paso 12: Click on “View on Messenger” to test your chatbot .
Step 13: It is recommended that you test the chatbot from tablets, smartphones, and other computers. If something does not work as you expected, click on the help button in Chatfuel located in the lower-right corner or contact the caller to get aid .
Second stage: guide the users towards your chatbot.
Step 1: once your chatbot is ready and you have tested it, you must modify the blue call-to-action button that is available in your Facebook Page, good under the Cover. Replace the text with “Send Message” to invite the people to start a dialogue with your chatbot .
Step 2: You can besides direct towards your chatbot your Facebook payment ads by copying your page ’ sulfur Messenger URL .
Step 3 (optional): At last, we advise you to install a Messenger plugin in your website to guide the visitors to start a dialogue with your chatbot on Facebook .
That is it ! As you may have noticed, the process is not complicated and, the increase possibilities that it provides your commercial enterprise are countless. Apply it and tell us about it late !
In stopping point, we can say that implementing a chatbot on Facebook for your business is the best way to capitalize at max your Facebook Page and ensure the loyalty of your clients at the like time. This way, and according to the shape you establish, you can multiply your sales, answer doubts, promote your subject, and more.
To know more about how to grow on Facebook, we recommend the be readings on our blog :
This is all for nowadays. Did you like this article-guide ? Did you already know about the chatbots on Facebook ? Tell us your impression ! And please, remember to share this blog post with your contacts. See you soon !
