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many business owners mistakenly think of a domain name as equitable an cover for their web site. But as Rand Fishkin over at Moz recently explained, it ’ south so much more than that .
consequently, there are a number of factors you should seriously consider when brainstorming domain identify ideas. Below, we give you a agile summation of 8 tips for selecting a great knowledge domain identify. You ’ ll be able to nail one that ’ randomness smart and effective by sticking to these elementary guidelines .
1. Be brandable
Your world name is the face of your company—in the form of a URL. therefore, you should make sure it actually sounds like a stigmatize .
sol, how do you do that ? With simplicity, novelty, and memorability. Avoid inserting hyphens, numbers, or anything else that makes it sound affected and complicated. A great case is Pepsi.com. That domain name is league beyond inferior options like “ Pepsi-cola.com ” or “ Pepsi-2-drink.com ” .
2. Make it pronounceable
This tip is close related to our first base bite of advice. even though users aren ’ thymine probably to be saying your sphere name out brassy, pronounceability is still crucial. This is because of something called process fluency : the ease with which our brains can process information. Names that don ’ metric ton require a person to think besides hard are normally the easiest to remember, and besides more likely to inspire positive associations .
“ If you have to spell it over the call, you ’ ve lost. ” says Jason Calacanis, the serial entrepreneur and angel investor behind technical school giants like Uber, the Launch Festival, and This Week in Startups .
When people routinely misspell your world name because it ’ mho besides hard to figure out, all of that potential traffic is lost. Most people will give up searching for your sword ’ s locate cursorily ; they don ’ t have the time or desire to try multiple Google searches of possible spellings .
The lesson here is bare : make it easy for your customers to find you !
3. Keep it short-change, but not excessively short
shortness can help keep a domain name childlike and memorable, but going excessively short can have the diametric effect. Compare “ PastaScience.com ” to “ PastaSci.com ”. Thanks to the abbreviation, the latter is harder to both pronounce and remember, despite it having fewer characters. The foremost adaptation works ticket .
The key here is to strike a balance. Go for something brief, but don ’ t mangle your name by hacking off solid parts of words .
In the pastime of brevity, many consider using an acronym for their sphere name. But that ’ s normally only wise if your trade name or product is regularly referred to by the initials. For exemplar, the World Wildlife Fund ’ s web site can be found at WWF.org. That ’ south arrant for them, since their charity is widely known and referred to as just “ WWF ” .
4. Go after .com
When it comes to extensions, being unique international relations and security network ’ thymine constantly effective. While new extensions like “ .me ” or “ .pro ” may feel hip and attention-getting, “ .com ” is however the easiest to remember and most much used. In fact, ¾ of all websites use a “ .com ” annex .
If you can ’ metric ton get the “ .com ”, go with other well-known extensions like “ .co ” or “ .net ” or “ .org ”. then plan on acquiring the .com in the future. Of course, you ’ ll need to check who owns the .com first. If a big post already owns your favored .com, you won ’ thymine be able to afford to buy it from them down the road. Unless you make mega bucks .
But what about those country-specific extensions, such as “ .nl ” for the Netherlands, or “ .de ” for Germany ? These are perfectly ticket if you ’ rhenium not planning to do commercial enterprise outside the country you select. For exemplify, the .ca extension is great for a canadian company operating entirely in Canada .
5. Avoid brand violation & confusion
The ideal world name is distinctive. It shouldn ’ triiodothyronine be well confused with the name of another locate or brand. After all, you don ’ thymine want any lawsuits on your hands. If your domain name infringes on a brand, you could be sued and forced to give up the domain. Before you register your domain mention, you can check to see if it violates any US trademarks here .
On a relate note : if people can confuse your name with another brand, therefore can search engines. Picking a name that ’ s besides like to another business can lead to your name ’ s search engine results being littered with irrelevant links .
6. Make it immediately intuitive
The ideal domain name should give users a good theme of what your occupation is all about. For example, Rand Fishkin uses “ PastaPerfected.com ” as an exercise of an intuitive world name for a site all about pasta. Right off the cream, a potential customer can make a good guess as to what they ’ ll find at that site ( perfect pasta ! ). Your world name should have the same impression .
additionally, moment intuitiveness gives bonus points for memorability. When people can grasp your site ’ randomness concept just from the world mention, you can bet that it ’ south going to stick in their minds .
7. Use keywords sanely
It ’ s true that having some keywords in your world name can help. however, you shouldn ’ deoxythymidine monophosphate bending over backwards to include accurate catch phrases. Doing then can actually hurt your post .
Google caught on to this spammy tactic, so an claim match keyword knowledge domain international relations and security network ’ triiodothyronine much of a rate gene anymore. Besides, many users have developed the impression that such sites are spammy and low-quality. Which men ’ s acrobatic shoe world do you think sounds more professional and trustworthy : SportsDirect.com, or BuyMensSportShoes.com ?
Our advice : keep off using generic keywords and phrases entirely. not only are they hard to remember, but domain names based entirely on generic keyword strings don ’ deoxythymidine monophosphate carry the lapp SEO benefit they used to .
8. Append or modify if necessary
Tried all the tips above, but ended up with a domain name that ’ sulfur unavailable ? If you have your affection set on a sphere name, you can append or modify it a little to make it unique for adjustment .
You can add a prefix or suffix, as was done in Rand ’ s examples of “ ThePastaTerra.com ” or “ PastaTerraShop.com ”. You besides have a little jiggle room on tip # 4 : go ahead and use a different extension, thus long as it doesn ’ t battle with the other tips and works for your brand and audience. This might look something like “ Terra.Pasta ” .
We hope that these 8 tips help you zone in on the most effective domain name for your site. If you ’ re presently juggling a few domain name ideas, feel exempt to share them in the comments. We ’ d love to hear what you ’ rhenium considering, and can help your business establish a booming web presence. We offer services like web site design and search market, all engineered to give you a leg up on the competition .
Denis Pinsky is a Director of Digital Marketing and Analytics at Forbes. For the past 15 years, he ‘s been using industry-leading practices to assist companies implement consummate solutions in all aspects of internet marketing and e-commerce. With a team of industry veterans and an arsenal of the up-to-date technologies, Denis founded Webfia Inc to provide scalable and sustainable solutions in the areas of eCommerce, Web Analytics, Web Visibility, Website Optimization, and SEO .
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