The Complete Guide to Chatbots for Marketing | Flickroom

Getting Started With Chatbots

Eager to start creating your own chatbots ? Who wouldn ’ thyroxine be. Once you get beyond the initial fear of letting a bot assist you, the estimate of creating and launching your own is exciting. Think of all the time you ’ ll spare for newfangled activities. We ’ ll walk you through the most important things to consider and the steps to walk through when getting started .

1. Define Your Goal & Use Case

With such a across-the-board spectrum of interesting use cases to choose from, it ’ mho bully to nail down a specific goal for chatbots. Spend time doing some discovery at the onset to define your goal and then start to craft your use font. Are you looking to resolve customer service issues ? Promote a raw merchandise ? Or generate quality leads ? In order to find out which use lawsuit will be most effective for you, chat with your web site and social media teams.

If your social team finds they can ’ deoxythymidine monophosphate keep up with the count of messages on certain networks, you may want to leverage bots on those channels. If your web site team is seeing humble conversion rates, that may be something a bot can help increase. Whatever the case, be mindful of what you ’ d like to accomplish as you begin to build out the experience .

2. Choose Platforms to Leverage

Your old world chat conversations will differ based on the pages, networks and channels your programs live on. Consider your options :

• Your website
• Facebook Messenger
• Twitter Direct Message

person coming to your home page is probable more intimate of your products than person who gets to one of your blog posts, and your bots need to be programmed consequently. similarly, since demographics differ for each person social network, person who visits your page on Facebook is probably not going to be asking the lapp questions as those that go to your Twitter page. Study the social media demographics by social network to get a better understand of those differences. Gather a much information on your consultation as possible, then use it to guide the questions you ask in step three .

3. Build Out Your Content Strategy

future, digit out what content you ’ d like customers to engage with throughout the chatbot interaction. Try starting with FAQs. Think about what questions customers are probably to ask your chatbot, that way you build out the proper flows to guide users to the best potential answer. If you ’ rhenium uncertain of the frequently asked questions, look internally to teams that interact with your customers .

• Customer Service: Your customer service reps likely talk to your customers more than anyone else at your company. Ask them what trends they see in customer questions.
• Sales: Your sales reps probably chat more with prospects than anyone else. Figure out what questions stop a user from converting to a customer.
• Marketing: Your marketing team, and mostly your social media marketing team, will have insights on why individuals reach out to you on social channels. These questions are crucial for your social media chatbots.
• Quora: Quora is a site where users can go to ask questions about anything, including your organization. See if there are any questions including your brand. If you see any trends in questions being asked, you may want to consider adding them to your chatbot.

If you choose to be more creative and choose for a more marketing-focused feel, evaluate what existing message you have that best supports your finish before creating new contentedness .

4. Craft Your Bot’s Voice & Personality

If you haven ’ thyroxine so far, immediately is the time to bring in your creative team. Giving your bot a personality humanizes the experience and more closely aligns the chatbot with your trade name. To let customers know they are talking to a bot, many brands besides choose to give their bot a list. This gives them the opportunity to be guileless with customers, while fostering a friendly tone. Make sure to invite copywriting teams into the march to set clear guidelines and a coherent voice for your chatbot.

5. Write a Great Opening Message

The welcome message is fabulously crucial for engaging users and getting them to respond to your bot. The best orifice messages we ’ ve seen are those that are compelling, set expectations and ask questions. Be Compelling
Just because it ’ second automated doesn ’ thyroxine entail it has to sound robotic. Refer back to your bot personality and have fun with your message to get users to engage. Just make sure to maintain your social mark articulation. Set Expectations
First, let customers know they ’ re chatting with a bot so they understand potential conversation limits. Second, get customers know how and when they will chat with a substantial person. Ask Questions
Once you ’ ve hooked your audience, ask them questions that will keep the conversation going. Use the important questions you found in footprint No. 3 to make sure you ’ re satiating customer needs. Below is an example created fair for this steer. The bot welcomes users with a fun waving gif to get things started. After that, the bot mentions this is an exclusive chat room and compels users to answer the question by mentioning they are getting started on their very own, personalize travel.

Easter eggs can be fun too–do you recognize the Doctor Who and Harry Potter references within the above screenshot ?

6. Start Mapping Customer Journeys

once you ask the first base cycle of questions, start mapping out what the conversation journey may look like. You can do this with a chew the fat instrument like Flickroom, or if you ’ re not quite there so far, startle with build up paths using shapes and arrows in Google Drawings. This case looks at a fabricated restaurant which needs to communicate things like store hours, specials and commitment programs. Add all of the questions your drug user may want to ask you as possible replies they can click.

7. Find the Best Possible Responses

For each of the questions you ’ ve asked, figure out the best responses users can choose. Create multiple responses for every interrogate that you ask thus you ’ re more likely to satisfy the user ’ sulfur needs.

8. Build Out All Conversation Trees

now for every motion you ask, and each answer available for the drug user to choose, you must continue to build out the conversation. Some conversations may stop after one question, and some conversations may span multiple levels. spend time do certain that all conversations fully satisfy customer needs. When the conversation gets several layers deep, it may be time to push that drug user to a live congressman. If you ever get lost, you can easily preview the entire chatbot know in Sprout ’ s Bot Builder.

9. Add Some Visual Components

Create more compelling messages by including emojis, images or animated GIFs to your chatbot conversation, even if it ’ sulfur fair a wave hello ! not only does media bring more personality to your messages, but it besides helps reinforce the messages you send and increases conversation conversion rates. See how one small emoji from the Flickroom Twitter bot brightens up the chew the fat ( no pun intended ) .

10. Guide Customers to Checkout Using Call-To-Action Buttons

The chatbot interaction culminates with the call to action once a user has responded to all of your questions and is ready to move forward. Your call to action is a button you can add to your chatbot conversation to drive users to a specific goal. Use call-to-action buttons to lead consumers to a specific product class or page on your web site, to share their experience with a friend on social or immediately to the check page. Your bot can be your most valuable conversion creature by pushing users to their concluding finish. Think carefully about where you want your customers to land. This is significant because the interaction with your brand could lead to high-value conversions at scale, without any manual of arms sales aid. When we continue to interact with the Flickroom Twitter bot, our social team leverages CTAs to push concerned users to the proper pages to find more data.

11. Test Your Conversations

As you can see, chatbot journeys can promptly become complex maps of conversation. In ordain to make sure that all users are finding valuable information, and not getting stuck or frustrated with your know, make sure to test every single potential interaction. Most chatbot platforms have live preview functionality, so you can test all of your flows without having to push your bot populate.

12. Push Live & Monitor

once you finished all of the above steps, you ’ re cook to push your first chatbot live ! Just make certain to monitor users as they interact with your bots to make surely there are no leaks in travel or places individuals systematically get stuck. Follow these 12 steps and you ’ ll be well on your way to building a chatbot experience customers love. If you get lost, or would like to chat with a chatbot expert, don ’ thymine hesitate to fill out the shape below and person from our team will be in tint .