Contents
What are Casual Games Features?
Web-based, Mobile with Broader Appeal
casual games have respective distinguish features. First, they are much web-based. besides, they are normally found on either mobile devices, such as smartphones and tablets, or personal computers. In summation, they are typically targeted at a wide, mass-market consultation. As opposed to a “ hard-core game. ” A game, targeted at a more niche audience of hobbyist or enthusiast gamers. thus, fooling games normally do not have a eminent memorize curve. To achieve this, most of them have just a few controls. They normally have a single button or two that will predominantly control the majority of the crippled .
Simpler Rules and Required Skills
casual games by and large have childlike rules, shorter sessions, and less erudite skills than hard-core games. As a resultant role, they require a significantly less measure of time to play and win. besides, they can normally be played in little periods of time. Unlike more “ hard-core ” games, which can provide 40+ hours of gameplay to reach the final stage of the game. Microsoft ’ south Solitaire is considered to be the beginning highly successful casual games on a personal computer. Its unblock in 1990, has drawn approximately 400 million gamers.
Countless casual games have been developed and published, aboard hard-core games, across the history of video games. A concerted feat to capitalize on casual games grew in the 1990s and 2000s. many developers and publishers branded themselves as casual game companies. They published games specially for PCs, web browsers, and, after 2007, smartphones .
Lower Cost
free-and-easy games by and large cost less than hardcore games, as separate of their scheme to acquire as many players as potential. besides, any game monetization method can be used, from retail distribution to free-to-play to ad-supported .
The term “ hyper-casual game ” or “ clamant game ” arise in 2017 to describe extremely easy-to-learn games. Games that require no download and being played in an existing app like a web browser or messaging app. besides, they normally monetize by showing advertisements to the actor .
Genres
many different game genres have casual games. Early-2000s categorizations by big fish Games and Gamezebo, a casual game recapitulation site, named seven popular genres in casual games :
- Puzzle games : Bejeweled series, Collapse ! serial, Luxor series
- Hidden object games : Mystery Case Files series, Mortimer Beckett series, Hidden Expedition serial
- venture games : pipe dream Chronicles series, Aveyond series, Nancy Drew series
- scheme games ( including meter management ) : Diner Dash series, Delicious series, Cake Mania series
- Arcade & action games : Plants vs. Zombies, Peggle series, Feeding Frenzy serial
- Word & trivium games : Bookworm, Bookworm Adventures series, Bonnie ’ s Bookstore
- Card & board games : Slingo Quest, Lottso ! Deluxe, Luxor Mahjong
Check Out Our Blockbuster Creative!
Acquiring Players for Casual Games
In the casual bet on industry, acquiring players will depend largely on platform distribution. For mobile games, distribution is typically in the Apple App Store or Google Play Store. besides, with other app stores like Amazon. For personal computer, a publisher may distribute on steam or other print networks found on the Web. As a consequence, to drive likely buyers to the stores or sites where games can be purchased, we tailor the market .
For mobile fooling games, marketers typically focus on acquiring players through Facebook advertise and Google App Campaigns, as they ’ ra highly effective channels for acquiring app installs .
For many advertisers, Facebook offers the highest volume and quality informant of advertise traffic through Mobile App Install Campaigns. Fully capitalizing on the potential of the Facebook platform requires heavy creative test and, more importantly, continually adapting to changes in Facebook ’ s advertising strategies and algorithm. In addition, over the past few years, Facebook has ramped up the frequency of ad product changes. And clear mobile app advertisers have followed suit by ramping up the frequency of scheme changes. The scheme we deployed 6 months ago is very different than the scheme we deployed today, looking back historically. interestingly, this statement would hold truthful for any backward-looking time period of time over the by five years. As a consequence, our scheme is constantly changing to keep up with Facebook ’ mho best practices for Mobile App Install Campaigns .
Alongside Facebook ’ south ad solutions are Google App Campaigns. It lets advertisers create ads where people can download an app directly from an ad. IN rate to generate app installs, we design App Campaign ads, such as for fooling games. So these include all the settings available for Google App Campaigns .
You can use early crusade types, like expose ads and even text ads, to advertise apps. But, the conversion rates for those campaigns are awful comparable to App Campaigns. You are more probably to get people to install an app if they alone have to make a few clicks.
Takeaways for Casual Games Marketers
For casual games, Facebook Mobile App Install Campaigns and Google App Campaigns are the best tools to acquire valuable players. If you aren ’ triiodothyronine squeezing every drop of opportunity out of Facebook and Google ads, it ’ sulfur time to up your game .
Read our blog post, UA Media Buying Model, and see how it works in bicycle-built-for-two with our Ad Concept Model. Learn the media buy best practice strategies for Facebook Android, Facebook io SKAN, Google, and TikTok .
Stay Informed
Find out how we can drive your brand and performance growth with our request, thumb-stopping creative powered by Hollywood storytelling. Leave us your liaison details, and we ‘ll be in touch .
Please prove you are human by selecting the
Key
.
