Contents
- 1 What are Acceptable Ads?
- 2 Acceptable Ads criteria
- 3 Why is the Acceptable Ads feature enabled by default?
- 4 But I hate all ads!
- 4.0.1 Adblock Plus for Chrome, Firefox (versions 3 and above), Maxthon, Opera, Yandex Browser
- 4.0.2 Adblock Plus for Safari
- 4.0.3 Adblock Plus for Firefox (versions 1 and 2)
- 4.0.4 Adblock Plus for Internet Explorer
- 4.0.5 Adblock Plus for iOS
- 4.0.6 Adblock Browser for Android
- 4.0.7 Adblock Plus for Samsung Internet
- 5 Do Adblock Plus users really want Acceptable Ads?
- 6 Are all annoying ads blocked?
- 7 Can I view the Acceptable Ads whitelist?
- 8 How do I report an ad that doesn’t meet the criteria?
- 9 How can I get ads on my website whitelisted?
- 10 Is there payment involved?
What are Acceptable Ads?
acceptable Ads are ads that aren ’ t intrusive or annoying. They are respectful, wear ’ t interfere with content, and are clearly labeled with the word “ ad ” or its equivalent. In order for an ad to be an “ satisfactory Ad ”, it must adhere to standards that have been set forth by the Acceptable Ads Committee .
Ads that bide by acceptable Ads standards are placed on a whitelist. The ads on the whitelist are then shown to ad-blocking users who allow acceptable Ads .
Most websites use advertise to make money, meaning that you can see these websites for detached. however, many websites use besides many annoying or intrusive ads to get your attention. Adblock Plus lets you choose to block ads, but we don ’ t believe websites should be punished.
What are Acceptable Ads without third-party tracking?
acceptable Ads without third-party trailing are ads that comply with the acceptable Ads criteria and that do not allow third-party entities to track any of your browsing behavior. These are ads that comply with Do not Track, and / or ads which are served by the sphere which is wholly owned by the lapp ship’s company .
What is the Acceptable Ads Committee?
As previously announced, in 2017 eyeo / Adblock Plus transferred government of the satisfactory Ads inaugural to an independent group, the Acceptable Ads Committee. The acceptable Ads Committee consists of interest parties from for-profit companies, diligence experts and Internet users like you .
Acceptable Ads criteria
acceptable Ads, as defined by the Acceptable Ads Committee, have to comply with the succeed criteria :
Desktop criteria
Placement
Ads must not disrupt the exploiter ‘s natural read flow. such ads must be placed on top, side or below the Primary Content .
Distinction
Ads should always be recognizable as ads, and distinct from all other content ( e.g. are not hiding the label, are not misleading users into thinking an ad is separate of the basal content ). Ads should be clearly marked with the bible “ ad ” or its equivalent .
Size
person ad-size requirements depend on the placement of the ad :
- When placed above the primary content, the maximum height of an ad should be 200px.
- When placed on the side of the primary content, the maximum width of an ad should be 350px.
- When placed below the primary content, the maximum height of an ad should be 400px.
Ads must always leave sufficient space for the Primary Content on the park screen size of 1366×768 for background, 360×640 for mobile devices and 768×1024 for tablets .
All ads that are placed above the flock ( the part of the web page visible in the browser window when the page first loads under the common filmdom size ), must not occupy in full more than 15 percentage of the visible dowry of the web page. If placed below the fold, ads must not occupy in full more than 25 percentage of the visible helping of the web page .
Specific criteria
Text ads
Text ads designed with excessive use of colors and/or other elements to grab attention are not permitted.
Image ads
static image ads may qualify as acceptable, according to an evaluation of their unobtrusiveness based on their integration on the web page .
In-feed ads
For ads in lists and feeds, the general criteria differ depending on :
- Placement requirements
Ads are permitted in between entries and feeds. - Size requirements
In-feed ads are permitted to take up more space, as long as they are not substantially larger than other elements in the list or feed.
Search ads
For search ads – ads displayed following a user-initiated search question – the criteria differ depending on :
- Size requirements
Search ads are permitted to be larger and take up additional screen space.
Ads on pages with no primary content
only text ads are allowed. For webpages without any primary content ( e.g. error or park pages ), the criteria differ depending on :
- Placement requirements
No placement limitations. - Size requirements
No size limitations.
Mobile criteria
Placement Requirements
- Static ad types (e.g. 6×1 banner and 1×1 tile ad) are allowed to be placed anywhere on the mobile page
- Small ads (6×1 banner or smaller) are allowed to be placed as a sticky ad on the bottom of the screen. Other formats are not allowed to stick.
- Large ad types (e.g. native tile ads) are only allowed to be placed under the Primary Content.
Size Requirements
Ads showing on mobile screens are bound to the following size restrictions :
- Ads implemented on the scrollable portion of the webpage must not occupy in total more than 50 percent of the visible portion of the webpage.
- Ads implemented as a ‘sticky ad’ have a maximum height restriction of 75px (or 15%).
- Below the Primary Content, ads are limited to 100% of the screen space.
Animations
Animations are allowed for the 6×1 ad type when placed as a ‘ sticky ’ ad on the bottom of the riddle. Animations have to comply with the LEAN standard for animations, and a close button or some other close mechanism must be included .
Other Acceptable Ads formats?
Are your ads displayed on alternate screens, or are you convinced that you have an innovative satisfactory Ads format which does n’t fit the ads outlined above ? Let us know !
Why is the Acceptable Ads feature enabled by default?
We believe that acceptable Ads are the sustainable in-between background between a exploiter ’ mho choice to use an ad blocker and the continued want to support release on-line contentedness with advertisements. If the majority of Adblock Plus users have the acceptable Ads have enabled, advertisers will have a bigger incentive to produce better, less intrusive ad formats .
But I hate all ads!
No problem, you can disable this feature of speech at any time :
Adblock Plus for Chrome, Firefox (versions 3 and above), Maxthon, Opera, Yandex Browser
- From your browser’s toolbar, click the Adblock Plus icon and select the gear icon in the upper right corner.
- From the General tab, scroll to the Acceptable Ads section.
- Uncheck Allow Acceptable Ads.
- Close the tab.
Adblock Plus for Safari
- From the Safari toolbar, click the Adblock Plus icon and select Open Adblock Plus.
- Uncheck Allow Acceptable Ads.
- Close the tab.
Adblock Plus for Firefox (versions 1 and 2)
- Click the Adblock Plus icon and select Filter preferences.
- Uncheck Allow some nonintrusive advertising.
Adblock Plus for Internet Explorer
- Click the Adblock Plus icon and select Settings.
- Uncheck Allow some nonintrusive advertising.
Adblock Plus for iOS
- Open Adblock Plus for iOS.
- Tap the Settings icon at the bottom of the page.
- From the Settings page, tap Acceptable Ads.
- Toggle off Allow some nonintrusive ads.
Adblock Browser for Android
- Open Adblock Browser for Android.
- Tap the menu icon and select Settings.
- Tap Ad blocking > Acceptable Ads.
- Uncheck Allow some nonintrusive advertising.
Adblock Plus for Samsung Internet
- Open Adblock Plus for Samsung Internet.
- Uncheck Allow some nonintrusive advertising.
Do Adblock Plus users really want Acceptable Ads?
Yes ! Eighty three percentage ( 83 % ) of Adblock Plus users don ’ triiodothyronine judgment seeing acceptable Ads because their browse experience international relations and security network ’ t ruined by forte, annoying and irrelevant ads .
Are all annoying ads blocked?
No. It is n’t technically possible to mechanically recognize ads that don ’ metric ton meet the Acceptable Ads criteria. We have agreements with some websites and advertisers which stipulate that only advertisements matching the acceptable Ads criteria will be displayed when Adblock Plus users visit these particular sites .
Can I view the Acceptable Ads whitelist?
absolutely. You can view the list by clicking hera.
Read more: How to Use Google Forms
How do I report an ad that doesn’t meet the criteria?
Send a message to email address with the succeed data :
- URL of the page where the ad appears
- Screenshot of the entire page, including the ad OR a detailed description of where the ad is located on the page
- If known, indicate whether a login or VPN is necessary to reproduce issue
How can I get ads on my website whitelisted?
The process of getting your ads whitelisted takes about 10 working days once the ads stand by to the acceptable Ads standards :
- If your website has ads that comply with the Acceptable Ads standards, simply fill out this form.
- Someone from eyeo, the company behind Adblock Plus, will contact you to determine the exact ads, and check whether they comply with our criteria.
- After you have made any necessary changes, both sides sign an agreement.
- We submit the whitelisting proposal in the forum and the ads are whitelisted at the same time. The topic will stay open in order for the community to declare concerns if or when the candidate does not meet the requirements.
Is there payment involved?
Click here for a detail overview of our financials .